The One Money Saving Marketing Technique You Need

Want to know the one thing that will cost you nothing but time and net you a return of almost 40% off some of your marketing costs?

It’s really quite simple and I bet you’ll be kicking yourself for not thinking of this one yourself.

Ready?

It’s a plan.

Yup, all you need to save up to 40% on some of your marketing costs is a plan.

If you know how are you going to market this coming year, you can save money on most of your direct and indirect marketing costs. Once you figure that out you can start making contact with potential advertising sites, start coming up with press releases and in general get your marketing campaign underway.

Breaking it into grocery store terms it’s like buying bulk versus per use sizes, you end up paying for convenience.

Advertising With a Plan vs. Seat-of-the-PantsBuying Habits

I thought it best to illustrate it with a comparison...

Store X comes up with a yearly marketing plan. They use it to roughly sketch in dates for print advertising in the newspaper, public relations events, outlines for their in-house customer appreciation lists.

Store Y makes do with buying when the newspaper lady drops by or calls with special offers and doesn’t do much to contact customers outside of flyers and in store displays.

Store X takes advantage of lower overall pricing and can integrate several branches of their marketing plan at the same time. He's also able to plan around co-op marketing dollars that some of his manafacturers offer and commit the savings to personal branding efforts.

In order to do the same Store Y will have to bring together each of his marketing branches within a short period of time, resulting in a possibly lower newspaper invoice coupled with higher prices for rush advertising at his printers and web developer. Due to his lack of planning, he often misses out on coop dollars by not gettings his ads and proofs to the manafacturer by the appropriate deadlines.

Store X can get all of his printing needs for the year met within one visit during a slow time in the printing industry and will be able to take advantage of seasonal discounts. The same holds true for his web development work and public relations.

Buying in advance helps Store X resist sales offers that don’t fit in to the overall marketing plan, whereas Store Y can often be tempted by time-specials that may not fit his overall target market.

Store X overall spends less time deliberating decisions and more time executing decisions.

Who would you rather be?

I’ll be uploading my Business Basics Guide to Planning over the next few days. If you want to learn how to build a business plan sturdy enough to support your marketing, but simple enough to develop in a week – then stay tuned to the Easy Results with Radio launch list. Members of the list get first dibs at extra sweet pricing.

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