Fresh from another interview
The week before last I was on WAHM Talk Radio talking about podcast advertising on Moms Talk Radio and the great network of shows there. Today I spoke with Michelle Waters from Product Seller's Talk Radio about radio advertising for Product Sellers. It was a great, but short interview. You all know me - I could talk about radio advertising for hours and hours.
In any case, after the official part of the interview was over, we got to talking about what one needs to think about when calling a radio station.
Obviously, the first thing consideration must be your target market. If you're selling a product to work at home mothers (or those who want to be) - you should begin your search with Christian or Country Radio Stations.
This is not to say that you won't find work at home moms listening to Rock or Hip Hop and any every other type of music (I happen to be primarily into hard rock and punk myself) - the fact is the concentration of women who are most likely to be open to working at home will be higher on Christian and Country Music Stations.
Another option would be the local talk radio show that plays the Dr. Laura Show. Since Dr. Laura is a huge advocate of working at home, it stands to reason that there will be a proportion of her audience that works at home or wants to.
The point is that if you want to get the most out of your radio advertising, the better you can identify what station or show attracts the highest concentration of your target market - the more effective your campaign is going to be. If you can further identify when they are most likely to be listening, then you can schedule your campaign so that your dollars stretch further than buying a run-of-schedule campaign.
We also talked about getting to know your advertising representative an making sure he or she is a right fit for your business. I'll blog about that another day.
Stay tuned!
In any case, after the official part of the interview was over, we got to talking about what one needs to think about when calling a radio station.
Obviously, the first thing consideration must be your target market. If you're selling a product to work at home mothers (or those who want to be) - you should begin your search with Christian or Country Radio Stations.
This is not to say that you won't find work at home moms listening to Rock or Hip Hop and any every other type of music (I happen to be primarily into hard rock and punk myself) - the fact is the concentration of women who are most likely to be open to working at home will be higher on Christian and Country Music Stations.
Another option would be the local talk radio show that plays the Dr. Laura Show. Since Dr. Laura is a huge advocate of working at home, it stands to reason that there will be a proportion of her audience that works at home or wants to.
The point is that if you want to get the most out of your radio advertising, the better you can identify what station or show attracts the highest concentration of your target market - the more effective your campaign is going to be. If you can further identify when they are most likely to be listening, then you can schedule your campaign so that your dollars stretch further than buying a run-of-schedule campaign.
We also talked about getting to know your advertising representative an making sure he or she is a right fit for your business. I'll blog about that another day.
Stay tuned!
Labels: buying radio time, Moms Talk Radio, radio advertising, reaching your target market, small business advertising, WAHM Talk Radio
posted by Patrysha at 9:36 PM
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