Official Confirmation...

I have been very excited about the changes at XM105's website. The new rewards format for our Extreme Listeners is top-notch and I simply adore the survey feature and can't wait till we can start putting the online advertising features to the test.

Some have asked whether online radio gets much attention and whether it's going to be a worthwhile investment from a business perspective. Until now, I've only had my gut feelings and years of online business to go on. Now, I've found that there is indeed official confirmation of my instincts.

According to this article, a recent report put together by Media Audit revealed that 1 in 5 surfers visited their local radio websites. I thought it was interesting that more men were apt to hop online to visit a station website. Locally, I've noticed that more women tend to be the online types than men. This could be because, being an oil & logging town, many men are away for extended periods of time and don't tend to be in offices or home the way they are in urban centres.

In any case, another sign that radio is a great way to advertise...whether it's online or on the air. Don't you think?