On the right track...

I've been feeling a little off lately. Sales at the station have flattened, mostly because I've been trying to deal with personal issues. I find I never sell well when I'm feeling desperate on the inside. No matter how much I get out and play the "fake it till you make it" game. So I've been feeling somewhat like one of those little smiley guys on the forums - beating my head up against the wall.

It will turn, it always does.

Meanwhile, something I read at Marketing Roadmaps, perked me up considerably. The first part is about the blog I cited last week, but the part that jumped out at me was:

"The best social media marketing people won't be PR people. Or marketing people. They will have a skill set that blends both disciplines. Whether you are at an agency or in a company, start developing this -- in yourself, in your teams.

Stop worrying about whether PR or marketing is going to win. The answer is neither. And both."

This captures the essence of the message that I have been trying to communicate. It is what I have envisioned for Easy Results with Radio, when I began to tighten my focus to the three areas of radio advertising, podcast advertising and publicity as I explained in my interview with Kelly McCausey on WAHM Talk Radio this week.

Though I didn't describe it as such, I really do see this project of mine as a synergy between public relations and marketing.

It is so nice to see it confirmed by someone else. I needed that.