New Marketing Sounds Like Old Marketing to Me
Since I'm not feeling well and have spent the day in bed and because I didn't have the energy to continue trying to write articles through the cold medication induced fog, I started to read the blogs that have been backing up in my reader. I am so bad about actually going back and read the blogs that I've set up that it takes a day like this to actually go back and get caught up again.
Anyway so I was reading this post about Customer Service being the New Marketing and I was confused. It could be the aforementioned medication that is making me a little thick, but I don't understand why it is being hyped as "new".
As you may know if you read my post at Internet Based Moms a couple of weeks ago I love reading old books.
Customer Service has always, as far as I can tell, been stressed as being part of the marketing paradigm. It's not a separate entity that's suddenly coming into it's own. So I really don't get how it's being played out as being something new.
Sure, we have quicker methods to spread the word. Whether we are praising our favorites or dishing the dirt on the disappointments we now have the ability to post on a favorite forum, make a quick blog post or twitter about it.
But the only difference between now and then is the speed at which word travels.
The importance of customer service as part of the marketing umbrella though, that hasn't changed. It's always been an important factor for customer that aren't buying based on the lowest price. There are few times when customer service doesn't enter into the buying equation - for me it's when buying things like light bulbs. I'm willing to go into the low-priced department store and pick up what I need knowing full well that I'll get no service.
From the business perspective, great customer service is pretty much essential to attracting repeat customers. It always has been and in all likelihood it always will be.
So how come old-fashioned customer service is considered new marketing.
I think I need someone to explain it to me - that or perhaps I just need a nap.
Anyway so I was reading this post about Customer Service being the New Marketing and I was confused. It could be the aforementioned medication that is making me a little thick, but I don't understand why it is being hyped as "new".
As you may know if you read my post at Internet Based Moms a couple of weeks ago I love reading old books.
Customer Service has always, as far as I can tell, been stressed as being part of the marketing paradigm. It's not a separate entity that's suddenly coming into it's own. So I really don't get how it's being played out as being something new.
Sure, we have quicker methods to spread the word. Whether we are praising our favorites or dishing the dirt on the disappointments we now have the ability to post on a favorite forum, make a quick blog post or twitter about it.
But the only difference between now and then is the speed at which word travels.
The importance of customer service as part of the marketing umbrella though, that hasn't changed. It's always been an important factor for customer that aren't buying based on the lowest price. There are few times when customer service doesn't enter into the buying equation - for me it's when buying things like light bulbs. I'm willing to go into the low-priced department store and pick up what I need knowing full well that I'll get no service.
From the business perspective, great customer service is pretty much essential to attracting repeat customers. It always has been and in all likelihood it always will be.
So how come old-fashioned customer service is considered new marketing.
I think I need someone to explain it to me - that or perhaps I just need a nap.
posted by Patrysha at 4:20 PM
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