Wednesday, October 31, 2007

Interesting stats about Online Searches

It's Halloween, so time is short as I get ready to go out with the ghosts and goblins (actually two Ninja's and Spongebob...)

But I came across this article about online searches and thought it was interesting.

I'd say more...but gosh darn it there's chocolate out there and I'm off to get my share! I get to collect Mommy tax on all Reese Peanut Butter Cups and selected chocolate bars.

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Thanks to services like verizon wireless, everyone has access to wifi now. For those who are not happy with their regular dsl services, they can speed up dsl without a qualm of conscience. There are quite a few methods of doing this, the most popular one being the wireless router. The basic isp deal includes the service only. A lot of web hosts are in the market, most of them one comes to know about through email marketing. The best web hosting is the service that allows room for improvement and negotiations.

Tuesday, October 30, 2007

Sending out a press release? Do it right!

Even though I'm in radio advertising now, I remain a member of a PR newsgroup, because "you never know" and because I remain entranced with Public Relations as part of the marketing process. As I was reading today, I came across a post that led to the blog to the editor of Wired Magazine.

The upshot is that the editor is ticked off at all the spam he is getting from so-called professional PR people who do not do their research and pitch inappropriately. He's published the email addresses of all those who have done so in a month. It's nuts how long that list is. I'm not saying he was right in publishing the list, but I do feel his frustration at getting unsolicited and unwanted emails from people who really ought to know better.

It's a valuable lesson for those in small business who are submitting their own press releases and hoping to get coverage. You must take the time to build a list of your own and develop relationships with the editors and reporters that you are pitching to.

I don't mean you have to personally go through and make contact with each person you are going to pitch to and make friends with each one before you can start your PR campaign. That would be nuts and would prevent anyone from ever getting to the part about sending it to the targeted publications that are most likely to net coverage.

However, you should at least go through any list that you have not personally compiled (whether it's been provided for you or come with software or you've bought a list) and check the websites to make sure the address is still legitimate. Poke around for a few moments and make sure they are the right target market for your news.

Yes, it's time consuming. There is no arguing that. It's why I gave up distribution long before I gave up writing press releases. I personally could not charge the prices it would have taken to cover the time it takes to create a good distribution list to my target market of small and home based business, so I stopped offering distribution. It's part of the reasons PR Firms charge big bucks, because of the time spent researching, cultivating and developing working contacts for their clients. (Technically, I have not stopped providing press release writing and tweaking - but I don't do it as a full time component of my business anymore...but I digress.)

However, no matter how time consuming it is to develop the distribution list initially. It's worth it's weight in gold to be communicating with people who actually want to read about your business news. You have a much better chance of getting featured when you follow the rules and take the time to do the job right.

Building your list can be done slowly. It doesn't have to be done all at once and suck up all of your available time prior to sending out your first release. Start small and add to your list with each subsequent release.

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Monday, October 29, 2007

Expletive Deleted

I seldom swear in public.

No, seriously. It's just not something I do. Normally.

Which is not to say I don't swear. It just happens so irregularly, that people comment when I do. About a month ago, after dealing with nincompoops from the cable company that my mother had an account with - I let out a few choice words.

Wide eyed and slightly stunned my co-worker said, "I've never heard you swear."

I'm sure she's mistaken. I'm sure I've expressed myself colorfully a time or two since March when she started work with us. I've certainly been frustrated and exasperated enough to.

Which brings me to the Friday night just past. I was at home, so technically it wasn't in public. Trust me though, the air was blue.

We just found out that the apprenticeship position that my husband had been so certain was going to lead to something grand does not exist. So much so that the miscommunication led to him leaving his last job. But now, after advertising the position and interviewing for it and telling him to hold tight for a couple of weeks, they've decided not to take on new people.

Oh goodness did I swear!

Not at my husband, that would be cruel.

But at the entire situation.

After I got the angries out, I did count my blessings. At least I'm working full time and I have my part time income from the Internet. At least he is on the sub list for the school board and he is getting calls. We're not destitute, but we are operating without a safety net.

That's freaking me out.

I have enough doubts about my abilities, enough worries about my progress to have put me into a spiral of self-pity. At least temporarily.

I know we'll get through it. I know in the end it will all be okay.

Meanwhile, $(&%(*$&(%)W*&$%)(W$*&%(_$)W!

Saturday, October 27, 2007

The first commercial

Yippee! It's done and approved...the first commercial I've written and produced for my job at Moms Talk Radio...

I wrote it for Solutions for Busy Moms to promote the free Busy Moms Stress Relief Kit, which I have to admit is an awesome find for any busy mom. It's so much easier to write and develop a commercial for someone when you've tried the product and liked it.

Here it is for those who want to listen in...




MP3 File

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Friday Night Controversy

It's Friday night and the house is quiet. Everyone else is asleep. For a night owl like me, that means it's writing time.

I tend to write a lot, but it's mostly business related. Podcasting, Marketing, Audio Advertising, Public Relations, Promotions, Publicity, Writing, Sales, Retail, Service, Food Services, Volunteering – I have quite the range of skills but I'm not quite an expert in any one area – but that is what makes it easier for me to find integration techniques.

But tonight isn't about work. Because darn it all, I deserve a night off!

And so I thought, why not stir things up over at the WAHM Talk Radio Blog except that I'd already made my post there, and she did say to limit the post to 400 words. I can't be bloody controversial in less than 400 words. Too much of a stretch for me. I need to ease my way into controversy...

The fact is I usually avoid controversy as much as possible, but one of my most successful articles was an unexpected success that brought me over 250 people to my list in under two days. Unfortunately, I understood very little about affiliate marketing and I honestly thought I had little to market to them. I regret that I didn't invest in paid learning earlier!

But tonight is not about regrets. I promised myself I wouldn't digress into work, but I have to admit I find it hard to turn work off. Back to controversy, where was I?

Oh yes, I generally avoid it.

I was once told at a church event that my gift was being non-judgemental. Until it was mentioned, I never really thought of it as a gift. Seeing how it's allowed me to have incredible people from every extreme becoming my friends – it's more a gift to me than anyone else.

I know there are some who I correspond with who hold different views on politics, religion, parenting and just about every other topic you can hold two viewpoints about. But those are off topic subjects in most public conversation.

My two best friends in the world are polar opposites. I love them both. One is a lesbian (or is it bisexual?) Canadian with a kick butt attitude and not a conservative bone in her body. The other is an American Christian who tends a bit to the right wing politically speaking. Both are amazing and brave women who have inspired me in different ways over the years.

That's not to say I don't have my pet peeves, these are the first five off the top of my head, in no particular order...

Car Seat Safety – I'm not an expert on it, but I made sure the seats were installed properly and my kids were sitting in them. In fact, my four year old is still in one. That's rare around here. I find that frustrating because I just don't understand how you could justify not making it somewhat of a priority.

Pointless Circular Arguments – like work at home versus stay at home mother battles on some forums. I've run the gamut myself, currently working full time and working from home. I figure it is what it is and you are what you are. We're all trying to do the best we can with the circumstances we find ourselves in. Of course, I'm drawn to threads with pointless circular arguments. Despite the fact that I haven't posted in one of them in a dog's age, I'm still drawn to them like a rubber necker at a train wreck.


Extremism – I may work for a radio station that dubs itself Extreme, but I personally don't understand extreme positions on almost any issue I can think of. I don't know why AP parents have to look down on so-called “mainstream” parents and vice versa. For example, I believe in extended breastfeeding for infants, and while I don't like the marketing practices of the formula companies – the fact is I don't care how another woman feeds her child. I will share my thoughts and advice, such as it is if I'm asked about it – but it's not my passion. I leave that to really passionate people like Jennifer Laylock

Racism – Not to say that I don't understand it, I have to be honest living on reserves and in isolated communities really put this into perspective for me. I've always been a bit sensitive about racism since I am bi-racial and lived in a minority community for much of my childhood, but going up North really opened my eyes to a lot of facts that I had wrong in my perceptions of what life for a First Nations person was like. I used to that it was a rugged and admirable thing to live as I thought they did – I pictured trapping and fishing and sweat lodges and colorful feathers and rhythmic dancing. I pictured living close to nature and being close to family. Instead I saw children having children combined with atrociously high rates of alcoholism and fetal alcohol syndrome. We had our windows shaken at two am and our door knocked on by an inebriated woman at 6 in the morning. We had one couple “doing the deed” in our front yard in the dead of winter on a cold night. This and so much more—and yet I don't judge individuals I meet with those experiences coloring my view. I don't want to be judged based on my skin color and background, why would I inflict it on anyone else?

The War on Marijuana - I get the war on hard street drugs, but don't understand why marijuana is pooled together in the same category. In my experience, alcohol has a more damaging impact on society than the green stuff and I don't know why the powers that be don't legalize it and put it in regulated stores and tack on a sin tax to it with the booze and smokes. It doesn't make sense to me to spend zillions on enforcement and jail space when the money could be used to fight more atrocious things than a stoner with the munchies. No, I don't want my kids toking up and flaking out - but it will not be the end of the world if in a few years (they're way too young yet) I discover they've partied with pot.

And there you have it my five most controversial public statements I've ever made. These are things that I've expressed in private among friends and family, but haven't put out there for judgment or conversation until now.


Hitting publish now and preparing to duck tomatoes!






Thursday, October 25, 2007

Oh Phooey!

So much for keeping on top of posting to my blog on a regular and timely basis. Kind of obvious that just ain't happening for me lately -- considering it's been almost a month since I last posted here.

That's not to say I haven't been posting on blogs since then.

In fact, I've posted more blog posts in this past month than I think I have in the past year combined.

But they just weren't here.

I've been posting over at the Internet Based Moms Staff Blog
I'm officially on staff there in the role of Media and Public Relations. In't that a hoot! I have three jobs with cool title...four if you count mommy - and I DO!

I've also done a couple of posts over at the blog my husband and I are working on together. It's called Fort to Fort and we're working on getting a few posts together so there is actually something to read before we start thinking about letting the cat out of the bag and actually trying to drive traffic to it.

And I've also started working on Whitecourt Childcare . I've owned the site since I thought I was going to quit radio and start a dayhome again, but it's been pretty much doing nothing but wasting space since...so I'm starting to turn it into a local parenting resource. A hobby site, if you will. Like I need another hobby!

Yeah, I'm still pretty much certifiable.

You know the drill this is where I promise to try and do better and post more.

Maybe this time I will.

I've got to be right someday, don't I?