Good news, bad news...

I was reading an article at Forbes.com earlier this morning about the coming internet radio ad boom. I was particularly struck by the paragraph below.

"Most broadcast mediums, and even many newspapers, are not within reach of the small advertiser due to high upfront costs for ads and the fact that advertisers are paying for a broad brush, thereby creating geographic waste. Internet radio changes the dynamic, allowing advertisers to create and deliver messages to the specific audience they want to reach, and only that audience."

This is the heart of my message here at Easy Results with Radio. I want to teach small business owners how to use traditional radio and online radio to increase the marketing impact of their message.

Of course, after my call-in to the Moms Morning Show I'm thinking my approach my be a little backwards and due for some fine-tuning and rethinking. I've already announced the free seminar for business owners to learn more about podcast advertising, but Kelly feels I might be targeting the wrong audience with the effort. Which may be true, as only time will tell!

It saddens me to think that small business owners are averse to investing in products that will increase the return on investment of their advertising. I know that I learn an incredible amount through reading and attending seminars that would take me years to learn through experience and experimentation. I don't understand the preference to waste money and time over buying something that will shorten the learning curve so that you can put your money to work wisely from the start.

Ahh the idiosyncrasies of the entrepreneurial mind!

I'm not certain I will ever figure it out...but I must admit I'm having fun trying to figure it all out so that I can find my place in the entrepreneurial universe.