Monday, March 03, 2008

Podcast Advertising - The first seminar

If you've come looking to register for the seminar, I had to move the form from this post because I could not for the life of me get it fitting in the blog without looking very odd! You can register by clicking here instead.


After spending the night alternating between fitful sleep and coughing fits, I wasn't in much of a condition to work today. I could barely talk this morning and in my job, there's a lot of talking involved. So after attending the morning meeting and making a few quick phone calls to attend to client issues, I headed home.

First I attended the Motivation and Mindset conference room. We talked about changing my persona to "The Podcast Princess". I kind of like it, but don't want to give the wrong impression. It's not like I think I'm royalty or anything like that -- but I am irreverent and quirky with a strange sense of humor.

In any case, after that I attended a telephone brainstorming session with the group from the Skype room, Passion Project Introduction Room and then I took a break from networking to work on a couple of projects that needed attending. I talked with Julie Wolfe and hammered out a rough outline for my appearance on April 14th. When I was done that I started thinking about how to promote my new free online seminar -

I plan to call it "Podcast Advertising: Tap the Power to Propel Your Business" and I'll be presenting it on March 13th, 2008 at 9PM EST.

I know it's short notice but I'll be presenting it more than once and I'd rather get started than wait until everything is in place. Maybe I should re-dub myself "The Impatient Podcast Princess" - at least that would be accurate!

I'll be covering:

  • How and why podcasts are quickly becoming the most effective way to reach your customers
  • How to eliminate your podcast learning curve by reaching your customers through existing podcasts,
  • How to find your target market through podcast advertising
Anyway, I want to do this right so I'm trying to decide whether I need a new domain to promote this. I know at the very minimum I'm going to need a good sales letter and a way to register. It's a free podcast, so there's no point in getting the affiliate program set up for this. Especially considering I don't know how to do that for a free product...I suppose that's something I will have to learn.

In any case, while I try to figure out how to write a decent sales letter, I'm going to host the registration here. So if you think you might like to attend, feel free to sign up now!

Okay, that's all for now. I'll let you know when the official sales page is done.

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