Review : Offline Marketing Strategies for Online Business

I picked up a free copy of Offline Marketing Strategies for Online Business over at Copywriting Tips for your Business by Carol Bentley. One of those fill in a survey and get an ebook type deals.

The book covers the where of advertising offline quite well and may be a good choice for those considering using offline advertising to boost their online efforts. However, this particular book does not touch on maximizing the effectiveness of each medium and you will still need a good primer on any medium that you try before investing in it. There are many variables that make a good magazine layout different from a good newspaper layout that is different from the copy you need to attract an audience through radio.

The radio section was quite light and I'm not certain the news sponsorships which she liked best. are a good fit for many online businesses. Of course, I'm biased and highly averse to a one size fits all approach to any marketing medium - so to suggest a news sponsorship without understanding the goals or budget of an advertiser seems a bit presumptuous.

Overall, it was a quick read that might get you thinking of ways to invest in local and/or offline campaigns to boost your online business. It provides a wide range of options to start thinking about and can help guide you to areas of further study and possible investment.