Brainstorms and Business Ideas

I'm sick today. That seems to be happening way too much recently, but what can I do? Of course, it's not the same illness that plagued me in the past few weeks but some new bug that's decided to visit. Stupid immune system just isn't working right!

On the plus side it gave me the opportunity to call in to the Moms Morning Show. It's on Blog Talk Radio and I simply can't resist the urge to call in whenever I tune in. I'm sure one of these days Kelly McCausey is going to say "You know what, just don't call in because you are boring". She hasn't yet, of course. It's just my own insecurities shining through.

The topic today (and all week long)
Evaluating Business Ideas: Good, Bad or Just Plain Ugly?

You can tune in to the show and listen in yourself.




So Kelly threw out this idea of creating three months worth of idea starters for blogs, articles and so on as a business model. Now keep in mind this is a pulled out of the air idea, not something that she (or anyone we know of) is planning on moving forward with.

Initially, I thought the idea was a bit of a stinker. So many questions ran through my mind. How would the seller be able to promise 80 unique topics to a wide range of clients in multiple niches? Who is going to be willing to pay for just topic ideas? Won't there be an issue with complaints if those ideas are poorly implemented? How would one establish their expertise enough to really sell the idea?

As the show progressed and I heard other opinions I began to change my mind. This could be a valuable resource if put out by the right person. How much time do I waste trying to decide what to write myself? How many days do I not write because nothing has inspired me enough to write?

(The answers are a lot of time is wasted and I don't post often enough, despite the fact that I keep trying to re-focus and put in a regular effort to post often)

So maybe the idea has much more merit than I originally thought. Maybe this is even a service that I could use. Maybe someone should run with it...

It may not be the point Kelly was trying to make, but as I began to digest the information shared after the call I realized that initial impressions of an idea or concept have to be questioned. Whether you think an idea is brilliant or a bomb, it's only by digging deeper that you can really evaluate it.

Questions have to be asked (and answered) about marketing, customer service, delivery, scheduling, skills & expertise before you can be sure that a business idea will fly or flounder. An idea on it's own is just that...an idea. It's how you choose to take the idea and germinate it that really defines whether it's good or bad or ugly. In one person's hands the idea will be bloom and in someone else's it could whither and die.

On another note, I had stated early in the show that I haven't found any shows on Blog Talk Radio that I listen to other than Moms Morning Show. I'll have to blame early morning fog for not mentioning Puddle People Hour, The Passion Project, and Dr. Sally Witt. Those are all Blog Talk Radio shows that I have listened to and enjoyed. In fact, I was on The Passion Project and will be appearing on Dr. Sally Witt's show - though the date has not been confirmed yet.