Monday, April 21, 2008

Saving Money Doing Business Virtually

I was just sending my new rates off to a company that I ghostwrite for. I'm not sure it's proper to post their location at this point in time, but I'll check on that and get a link to you, if it is considered appropriate.

In any case, I have one rate for online clients and another for offline clients.

The reason is simply that I can charge less if I don't have to put on make-up, do my hair (and deal with all the appropriate appliances and hair goop to accomplish a somewhat professional look), get dressed and then get into my increasingly expensive car to make an in-person presentation.

Which brings me to my point of how you, as a small business owner, can save money by hiring virtually. Of course, buying local is important for most (if not all) of our physical products, but there are times when buying virtual makes sense.

Of course, some specialists, even those that work from home, will always command higher prices. Such cases are rare, for the most part the cost of services is much lower through a home based business than a comparable business with a storefront.

It's less expensive to provide services from home than they are from a traditional office setting. With less overhead, the savings can be passed on to the client.

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