Friday Night Rant
Every day I get a little gift from Google. No, it's not Adsense income - that would be nice, but I am not there (yet). What I'm talking about is my Google News Alerts.
You see, I figured that the alerts would be nice inspiration for my own blog writing ideas.
That proved true tonight. One of the alerts led to me to a blog from a participant at BlogWorld 07
I have to disagree with the Keynote Speaker from Tech TV. In short, he believes that traditional media doesn't understand the bi-directional nature of of the Internet and that we (I say we because I do consider myself a part of traditional media by virtue of my position at XM105, a job I love and a platform I believe in) don't ee the Internet as much more than another broadcasting platform.
It ticks me off that someone can paint all traditional media with the same brush. I guess that's his opinion and he's entitled to it.
I can't speak for any other station, but I know what goes on in ours and I know we are seeking ways to reach out and encourage listener participation, interaction and communication.
Yeah, there's work to be done. There are still things that we could do better as a station to improve our Internet presence , but we know it and things are changing.
Maybe it's not as quick as it can be when there are only one or two people involved in the decision making. There's a learning curve involved in transitioning to new media. It takes time to learn and apply all the things involved in creating a website that serves a target market.
But we do get it.
Our staff is young. Well mostly young, there are a few gray hairs on my head and there are two people that are older than me at the station, but the staff is primarily in the under-25 set. They're reasonably savvy about social networking and they know about blogs. They use the internet daily in their work. Nobody is oblivious to the new media or the new paradigm of communication that it represents.
He may be convinced that traditional media is dying out and that it will be dead in 20 years. I'm not!
In fact, I believe that integrating tradition with technology is going to open new doors and create new opportunities. Duh! That's why I've chosen the tagline "Integrating Tradition with Technology". It's not just a catchphrase that came to me in a dream. It wasn't some flash of creativity that made me go "uh, that sounds cool - I'll use that".
Yes, the media is changing. Radio is not going to look the same 10 years from now as it does today. That doesn't mean it's dying, just adapting.
Radio has been darn good at adapting over the years. Television was supposed to kill it. Now the Internet is? I don't think so! There's no need to buy the shovels and book the pipers yet. There will be no funeral to plan here.
Radio is an industry that attracts creative, intelligent people. It's not going to fall into the throes of death because of a little competition. In fact, a little friendly competition is exactly what will spur the industry to greater heights. That's the nature of the beast. It's not going to kill us, it's going to make us stronger.
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You see, I figured that the alerts would be nice inspiration for my own blog writing ideas.
That proved true tonight. One of the alerts led to me to a blog from a participant at BlogWorld 07
I have to disagree with the Keynote Speaker from Tech TV. In short, he believes that traditional media doesn't understand the bi-directional nature of of the Internet and that we (I say we because I do consider myself a part of traditional media by virtue of my position at XM105, a job I love and a platform I believe in) don't ee the Internet as much more than another broadcasting platform.
It ticks me off that someone can paint all traditional media with the same brush. I guess that's his opinion and he's entitled to it.
I can't speak for any other station, but I know what goes on in ours and I know we are seeking ways to reach out and encourage listener participation, interaction and communication.
Yeah, there's work to be done. There are still things that we could do better as a station to improve our Internet presence , but we know it and things are changing.
Maybe it's not as quick as it can be when there are only one or two people involved in the decision making. There's a learning curve involved in transitioning to new media. It takes time to learn and apply all the things involved in creating a website that serves a target market.
But we do get it.
Our staff is young. Well mostly young, there are a few gray hairs on my head and there are two people that are older than me at the station, but the staff is primarily in the under-25 set. They're reasonably savvy about social networking and they know about blogs. They use the internet daily in their work. Nobody is oblivious to the new media or the new paradigm of communication that it represents.
He may be convinced that traditional media is dying out and that it will be dead in 20 years. I'm not!
In fact, I believe that integrating tradition with technology is going to open new doors and create new opportunities. Duh! That's why I've chosen the tagline "Integrating Tradition with Technology". It's not just a catchphrase that came to me in a dream. It wasn't some flash of creativity that made me go "uh, that sounds cool - I'll use that".
Yes, the media is changing. Radio is not going to look the same 10 years from now as it does today. That doesn't mean it's dying, just adapting.
Radio has been darn good at adapting over the years. Television was supposed to kill it. Now the Internet is? I don't think so! There's no need to buy the shovels and book the pipers yet. There will be no funeral to plan here.
Radio is an industry that attracts creative, intelligent people. It's not going to fall into the throes of death because of a little competition. In fact, a little friendly competition is exactly what will spur the industry to greater heights. That's the nature of the beast. It's not going to kill us, it's going to make us stronger.
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Labels: blogworld 07, death of radio, radio industry, rant
posted by Patrysha at 10:51 PM
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